5 Ways to Improve Your Restaurant's Website
Mar 8th, 2018 @ 6:25pm
Adam VanBuskirk, Cofounder
5 Ways to Improve Your Restaurant's Website
Running a small restaurant or restaurant group, like most small businesses, often leaves little time for strategic planning. The operations are demanding and require lots of focus, energy, and time to be successful. Unfortunately, an unwanted side-effect often is a lack of investment, both time and money, in the restaurant's website.
Common restaurant website issues include:
- No website
- A very old, outdated website
- No online restaurant menu
- A hard-to-read PDF or photo menu
- Incorrect or no branding to match the restaurant
- No SEO to get the site found
Before we get to the 5 ways, let's discuss how we can help
I once read a business book that describes perfectly how we help restaurants improve or build their web presence. We all know the saying "Give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime." Well, the business book makes a good point - people don't want to learn how to fish. They want you to give them the fish so they can move on and spend their time on what they're passionate about.
We at Menyu agree with the book. We get that your passion is your restaurant, not writing software, blog articles, worrying about web hosting, site backups, keeping online, etc. That stuff is our passion. And we're good at it. Really good at it. If you are interested in having us improve or build from scratch your website, contact us at firstname.lastname@example.org or visit our sales page. We offer full web hosting and / or menu integration to your existing site. Contact us today. You won't believe how affordable it is!
Without further ado, here are the 5 ways to improve your restaurant's website
1. Find a great partner
I'm a software developer by trade and IT Manager since 2009. I've worked and continue to work with many, many technology companies. Let me tell you, for every 1 great company there are 20 not-so-great ones. First, they're becoming like law firms. They charge insane hourly rates for fixes or enhancements that take minutes. They nickel and dime, they get defensive, and they get bloated and lazy.
Before choosing your technology partner, do lots of research so you can make an informed decision. We offer hosting packages that are very affordable and come with a free, responsive website and unlimited changes / updates to the site. No nickel and diming or running up huge development bills. You have an issue, call us and we fix it. Want a small change, call us and we'll make it. It's simple - you want the fish and we'll give it to you.
2. Keep it simple and inexpensive
This is an important one. You need a website that matches your restaurant's branding, includes a search-engine and user-friendly restaurant menu, has a way to view your restaurant locations and hours, and includes a way to contact or follow your business. Simple, yet powerful. In software a common misnomer is that simple isn't useful. The opposite is true! The simpler and cleaner, the better! Keep. It. Simple.
3. Search Engine Optimization (SEO)
SEO is a buzz term for a good reason. Getting your business found online is worth a lot of money. SEO represents the work that it takes to increase your presence in search engines like Google and Bing. SEO typically consists of on-page and off-page. On-page includes writing clean and correct code, posting meaningful content related to your business, and correctly categorizing your content. Off-page refers to getting other websites related to your business to link to your site (building back links), claiming your Google business, social media posting, joining food sites such as Yelp, and much more.
A few great ways to start building backlinks to your restaurant is joining the Better Business Bureau, the local Chamber of Commerce, and claiming your free Google Business listing.
4. Add your restaurant menu to your website using Menyu
Too many restaurants' websites either have no menu, a photo of a menu, or a PDF. PDFs aren't bad, but are often hard to read and cannot be easily searched and filtered by the user (your prospective customer). Photos make terrible menus because they cannot be searched and are very difficult to read. No menu, well that is not good. Restaurants should have their restaurant menu on their site.
For a very low monthly fee, we at Menyu can fully integrate a beautiful, simple, user-friendly version of your restaurant menu into your site. The menu is mobile friendly (responsive), can be filtered by food category, contain up to 4 images of each menu item / dish, AND we will make any changes for you any time (you can make the changes yourself if you choose). As an added bonus, your restaurant and menu get listed on our website (a back link for SEO!) and in our iPhone app - Menyu.
What are you waiting for! Email us at email@example.com or visit our sales page for more info.
5. Match your site branding to your restaurant's branding
This sounds really simple and is, but so many restaurants fail to do it. Your website is an extension of your business. Its colors, logos and content style need to match your restaurant's. You don't want to own a fine dining restaurant that is formal, yet have a website that says casual. You don't want to own a Mexican restaurant and have a website with no logo and blue colors.
When having a site built for you or your existing site updated, you need to provide the developer with your color scheme, logos, photos, and content. You can outsource those things, but will still want to supervise to make sure the site is and stays aligned with your restaurant's brand.